Egyptian feature film project Straight to the Goal by Tamer Ashry won a monetary prize presented by iProductions at the CineGouna SpringBoard, held within the El Gouna Film Festival (GFF). The iProductions prize offers $10,000 to the film project to support it in its development phase.

Straight to the Goal follows Ali, a 20 year-old Egyptian football player, who moves to Marseille to join a pro-team. But as Ali begins training, he gets seriously injured. Ali finds himself forced to discover the dark side of Marseille, while trying to balance between his lifelong dream and his budding love.

iProductions presented its prize at last year's CineGouna SpringBoard to the Palestinian film project Gaza DC by director Rashid Masharawi.

Organized by CineGouna Platform, CineGouna SpringBoard is a project development and co-production lab that enables Arab film directors and producers with projects in development or films in post-production to find creative and financial support.

CineGouna Platform is an industry-oriented event created to support and empower filmmakers and industry professionals, aiming to develop promising film projects from Egypt and the Arab world and help them find artistic and financial support. CineGouna Platform presents the CineGouna SpringBoard and the CineGouna Bridge, which are programs that provide opportunities for sharing and learning through workshops, panel discussions, and master classes led by industry experts.

iProductions aims to be a truly integrated content company that develops, produces and distributes high quality content, catering to the Egyptian and the pan-Arab market. The company also strives to produce entertainment TV shows and all sorts of content. Along with focusing on local and regional content, iProductions is also keen on keeping track of international unique content to acquire remake rights.