MAD Subsidiary

MAD Solutions is a 360-studio dedicated to the creation, promotion and distribution of Arabic content to and from the Arab world.

With our armada of talent, we've been to the Oscar's and the BAFTAs, walked on hundreds of red carpets, screened our films on thousands of screens and platforms all around the world, and helped usher a new era of filmmaking and entertainment in the Arab world. The abundance of talent in the region has been, and still is, the fuel that fires up our engines and helps us reach that stars! Speaking of which, our MAD celebrities represent a rich spectrum of talent and professions that are key factors in ensuring the prosperity and evolution of the film and entertainment industries across the Arab world, and beyond.

MAD's head office is in Cairo, the Arab world's capital of entertainment, and is operational in Abu Dhabi's twofour54 campus covering the GCC region, with representatives in Tunisia, Morocco, Palestine, Jordan and Lebanon.

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MAD Distribution

MAD Distribution has directly distributed more than 500 titles, including features, documentaries, and shorts in cinema venues, non-theatrical outlets, as well as TV and streaming platforms throughout the MENA region. Spanning every conceivable genre from festival prize-winners to commercial blockbusters, MAD Distribution is the world’s leading distributor of Arab filmed content.

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MAD Celebrity

MAD Celebrity — the world’s largest promotional agency and management company for Arab creative talent — empowers artists and artisans to become ambassadors of their own careers. We build awareness campaigns for our clients that drive more traffic and engagement; we manage their press, publicity, and film festival exposure; we provide consultancy services that enhance their presence on stage, on film, on television, and online; we strategize on their participation in international projects and work to include them on global festival juries, panel discussions, events, and luxury brand endorsements. Clients include top-tier celebrities, rising stars, and behind-the-camera creative talents.

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MAD World

MAD World — the first dedicated film sales agency to operate out of the Arab World — handles the international sales of film titles acquired for global distribution across all media. Titles can include films that MAD also releases in Arab-speaking territories, Arab projects that MAD boards as a producing or sales partner, and international co-productions that are funneled through MAD’s recently-opened offices in Lisbon.

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MAD Content

MAD Content provides bilingual (Arabic-English) editorial and video content for regional and international media across a multitude of channels for every facet of the entertainment industry. The subsidiary also creates edutainment programming for cultural institutions and universities worldwide. Activities include:

- Subtitling (Arabic – English – French)
- TV Programs
- Mobile Applications for Smartphones and Tablets
- Websites
- Print Media (Magazines & Newspapers)
- News Agencies

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MAD Marketing

MAD Marketing provides comprehensive and innovative marketing strategies across all film and entertainment formats. We are fully equipped to deliver your project — and your company — to target audiences across multiple channels of communications and promotional platforms. Services include:

- EPKs- 360 EPK productions- Graphic Designs - Outdoor Designs- Web Design
- Photography & Videography (including Behind the Scenes shoots on set)
- Video Editing- Film Packaging- Trailers- Featurettes- Video File Conversions, including DCPs
- Film Subtitling- Press Releases - Online Newsletters- Email Notifications
- Media Monitoring and Analysis Reports (Print and Online)- Advertising Solutions
- Social Media activation, Content Creation, Community Management, Media Buying and Monitoring