Director Humaid Alsuwaidi's Emirati film Musk landed its premiere at Reel Cinema, The Dubai Mall on Tuesday night at 08:30 PM with the attendance of its cast and crew. The film will be theatrically released in three Arab countries starting Thursday, August 29. It will be released in 28 theatres in its homeland, the UAE, and in two theatres in each of Kuwait and Bahrain. The film will hit theaters in more Arab countries soon.

To watch the film's teaser trailer, please visit the following link: https://youtu.be/l7zeVhY31So

Winner of the Best Film award at the Al Ain Film Festival, Musk recently took part in the Festival International du Cinéma de la Diversité Taza in Morocco and the Jagran Film Festival in India. The film also screened at the Emirates Short Film Festival and the Sorbonne University Abu Dhabi. Musk landed its world premiere at the 15th Festival International du Film Transsaharien de Zagora in Morocco.

After giving up a promising career in museum management to attend to his ailing father, Ahmed spends his days managing the family's dying perfume business. This sacrifice and his divorce have made him cynical about human nature and this manifests itself in his relationship with Abdulrahman, his aloof 12-year-old son. Father and son do not see eye-to-eye, and it is as though they speak in different languages. Ahmed is also rather suspicious that his free-spirited sister is back from her travels in Europe to ensure she gets a nice chunk of the inheritance. Suddenly, Ahmed's ex-wife sues to deny him visitation rights, claiming she doesn't want her son to see his grandfather dying slowly.

Directed and written by Humaid Alsuwaidi, Musk stars Mohammed Ahmed, Suhail Aljneibi, Dhaen Juma, and Manahel Alawadi. The film is distributed worldwide by MAD Solutions.

Born in Abu Dhabi, Humaid Alsuwaidi is an Emirati screenwriter, director and producer. After working in a traditional office job for a few years, he enrolled in the New York Film Academy in 2010. Upon graduation, he worked on a number of short films, both on set and in post-production. Abdullah (2015), his directorial debut, had its premiere at the Dubai International Film Festival.