Kamal Abdel Aziz, Festival President and Director of the National Film Center, and Festival Director Mohamed Hefzy, who's also a Producer and Scriptwriter, revealed that Sky News Arabia is selected to be the official news broadcast sponsor at Ismailia International Film Festival for Documentaries and Shorts.

Based on an agreement between the festival's administration and the channel, Sky News Arabia had the chance to broadcast the events and activities that took place within the frame work of the Ismailia film festival, which ran from June 4th till June 9th, 2013.

Sky News Arabia is a 24-hour, Arabic-language rolling news channel broadcasting in HD quality from Abu Dhabi. A joint venture between Abu Dhabi Media Investment Corporation and the UK's BSkyB, the channel offers fresh, fast and independent news across multiple media platforms including live streaming of its broadcast on the internet and via dedicated mobile applications. Sky News Arabia operates 16 bureaus in key cities across the region as well as international bureaus in London and Washington DC. The channel also draws upon sister channel Sky News' global network of bureaus, ensuring comprehensive coverage of regional and international events.

First launched in 1988, The Ismailia festival is one of the major film festivals in the Arab world, and the first in the region to be exclusively dedicated to documentaries and shorts.

Ismailia city has hosted the festival for fifteen years and it's considered one of the most charming cities in Egypt. The quiet city is situated on the coast of Suez Canal, which links between the Red and Mediterranean seas to be functioning as a link between civilizations, exactly the same as the Suez Canal, for nearly 150 years.