During the activities of Cairo Film Connection (CFC), held on the margins of Cairo International Film Festival (CIFF), New Century Production presented its $10,000 worth cash prize to the Egyptian feature film project About Her. Currently in post-production, the film is directed by Islam El Azzazi and produced by Dina Farouk and Rina Khoury.

About Her is the story of a woman who experiences the different mental stages of pain caused by the loss of her beloved husband. The film follows how she expresses and endures this pain, how she becomes a free woman in a society that has the ability to destroy unconventional people.

Last year, the New Century Award was presented to the Lebanese film project We Are Inside by Farah Kassem. The company also offered three awards within the CineGouna SpringBoard,the most recent of which went to the film project Captains of Za'atari by director Ali El Arabi.

Sixteen documentary and narrative film projects in the development and post-production phases competed for the Cairo Film Connection awards. CFC revealed its jury members for its upcoming edition, including: Egyptian Screenwriter Mariam Naoum, alongside Ida Martins, Founder and Managing Director of Media Luna New Films, and George David, Producer and Consultant in Film and Television.

Cairo Film Connection (CFC) is held as part of the festival's Cairo Industry Days, the industry platform of Cairo International Film Festival that launched during the 40th edition of the festival in partnership with Arab Cinema Center. Cairo Industry Days provides an important space for discussions, networking sessions, meetings, workshops, masterclasses and partnership opportunities between Arab talents and regional and international key industry professionals to further support Arab Cinema.

New Century is the production arm of Dollar Film for Distribution that was first founded in 1949 and became a major film distribution company at the time. Dollar Film is one of the very few corporations that survived in the market up till now. New Century Production aims to support the growth of the film market through a constant stream of high-quality productions that are captivating and entertaining for both Arab and foreign audiences.