Under its partnership with the Arab Cinema Center (ACC), MAD Solutions has attended the 53rd Karlovy Vary International Film Festival to participate in the Europa Distribution's programme as one of its members.Europa Distribution is an association of independent film distributors.

The programme's activities vary between panel discussions, which focus on the analysis of film scripts in general, film screenings, workshops and interactive meetings.

Film Analyst Alaa Karkouti, Co-founder of the Arab Cinema Center (ACC) and CEO of MAD Solutions, is represented MAD Solutions at the Europa Distribution's programme. Karkouti is participated in two panel discussions: the "Artificial Intelligence and Script Analysis: Predicting Commercial and Critical Success for European and Independent Film" on Monday, July 2, followed by another one that took place on Tuesday, July 3 under the title: "Europa Distribution Script Evaluation Workshop: How to Evaluate a Film and Its Potential by Reading the Script?"

During the festival, the Arab Cinema Center (ACC) announced the launch of its new festival MAD 3arabi (Arab Flow) in Prague, Czech Republic. The news was covered by ScreenDaily and The Hollywood Reporter. The festival aims to introduce different aspects of Arab culture to audiences from all over the world with a programme that will focus on the film and TV industry, besides, all aspects of culture, arts and Arabic content.

Europa Distribution is the association of independent film distributors. With over 110 leading independent distributors representing 29 countries in Europe and beyond, it serves as the voice of the sector, and acts as a network and a think tank. Since 2006, Europa Distribution has been creating new bridges for its members to share knowledge and mutualize experience. Through dedicated brainstorming and training sessions, open panels, informal gatherings, the Association's aim is enhancing the circulation of information and ideas and to improve the curation, promotion and distribution of independent films.

Organized by MAD Solutions in 2015, the Arab Cinema Center (ACC) is an international promotional platform for Arab cinema as it provides the filmmaking industry with a professional window to connect with their counterparts from all over the world through a number of events that it organizes. The ACC also provides networking opportunities with representatives of companies and institutions specialized in co-production and international distribution, among others. The ACC's activities vary between film market main wings, introduction and networking sessions for Arab and foreign filmmakers, welcome parties, as well as meetings with international organizations and festivals, and the issuance of the Arab Cinema Magazine to be distributed at the leading international film festivals and markets.

Furthermore, newsletter subscription is now available on the ACC's website, allowing users to obtain digital copies of the Arab Cinema Magazine, as well as news on the ACC's activities, notifications of application dates for grants, festivals and offers from educational and training institutions, updates on Arab films participating at festivals, exclusive news on the Arab Cinema LAB, and highlights from the ACC's partners and their future projects.

The ACC also launched an English-language Arab Cinema Guide, available on its website, which is a comprehensive cinematic guide that comprises a variety of tools presented collectively for the first time to offer information on Arab cinema to filmmakers inside and outside of the Arab world. It also aims to facilitate filmmakers' access to international markets and help film industry representatives to easily identify Arab film productions.