Swiss luxury watch brand IWC Schaffhausen has selected actress Hend Sabry as its brand ambassador in the Arab world. This is a continuation of the collaboration that began between both parties last year as Hend was selected as a member of the Jury for IWC Filmmaker Award at the 12th Dubai International Film Festival (DIFF).

The actress will also be making her comeback to the 13th Dubai International Film Festival (DIFF) (December 7-14, 2016) with her lead role in the short film The Parrot by directors Amjad Al-Rasheed and Darin Sallam that will compete in the Muhr Short Competition. Sabry's participation in the film comes as part of her tangible efforts in supporting young filmmakers.

Sabry has recently co-produced the new film Flower of Aleppo through her production house Salam PROD marking her first cinematic production. The film was chosen to open the 27th Carthage Film Festival (28 October - 5 November), and it has also been selected by Tunisia as the country's official submission for the Best Foreign Language Film category at the 2017 Academy Awards.

The 23 award winning actress was part of many juries, and held administrative and honorary positions in international festivals. She was selected as Honorary President of the International Arab Film Festival in Gabès. In 2012, Sabry took part in the 2nd TROPFEST Arabia, the world's largest short film festival, as the Festival Co-director. In the same year, the renowned actress headed the Feature Narrative Jury at the Doha Tribeca Film Festival.

Founded in 1868, IWC Schaffhausen is a world renowned Swiss watch manufacturing company. With its passion for innovation and technical inventiveness, IWC Schaffhausen has been creating masterpieces of haute horlogerie that combine precision engineering with exclusive design.