A few days before its launch at the Cannes Film Festival, the Arab Cinema Center (ACC) announced the signing of a new deal with French magazine Ecran Total as a media partner. This comes as part of the ACC's strategy that aims to promote the Arab film industry internationally.

Commenting on the partnership, Pierre Abouchahla, CEO of Ecran Total, says, "Ecran Total is dedicated to supporting cinema initiatives such as the Arab cinema Center. We are very pleased to be an ACC media partner."

Maher Diab, Creative Director and Co-founder of the Arab Cinema Center and MAD Solutions, states, "Ecran total is one of the most important international film platforms, and our partnership will help us open new windows for Arab cinema, which goes in tandem with our strategy".

Organized by MAD Solutions in 2015, the Arab Cinema Center (ACC) is an international promotional platform for Arab cinema as it provides the filmmaking industry with a professional window to connect with their counterparts from all over the world through a number of events that it organizes. The ACC also provides networking opportunities with representatives of companies and institutions specialized in co-production and international distribution, among others. The ACC's activities vary between film market main wings, introduction and networking sessions for Arab and foreign filmmakers, welcome parties, as well as meetings with international organizations and festivals, and the issuance of the Arab Cinema Magazine to be distributed at the leading international film festivals and markets.

Furthermore, newsletter subscription is now available on the ACC's website, allowing users to obtain digital copies of the Arab Cinema Magazine, as well as news on the ACC's activities, notifications of application dates for grants, festivals and offers from educational and training institutions, updates on Arab films participating at festivals, exclusive news on the Arab Cinema LAB, and highlights from the ACC partners and their future projects.

The ACC also launched an English-language Arab Cinema Guide, available on its website, which is a comprehensive cinematic guide that comprises a variety of tools presented collectively for the first time to offer information on Arab cinema to filmmakers inside and outside of the Arab world. It also aims to facilitate filmmakers' access to international markets and help film industry representatives to easily identify Arab film productions.