Director Maggie Morgan will head to Geneva to participate in the International Oriental Film Festival, which runs until 21st April. The film is competing in the Feature Films Competition where Maggie will attend the film screening on Thursday 18th April.

Produced by Film Clinic, Asham is Maggie's feature directorial debut after participating in a number of documentaries and medium-length films. In addition, the film is her first writing experience.

Asham stars a number of young actors and major stars including the outstanding director Mohamed Khantogether with stage director Mahmoud El Lozy, and young actors Amina Khalil, Salma Salem, Seif Al Aswani,Shady Habashy, Ali Kasim, Marwa Tharwat, Mona El Shimi, Mina El Naggar, Nagla Younis, Noha El Khouli,Hani Eskandar and Hani Seif.

Asham tells six intertwined stories about aspiration, disappointment, and hope set against the backdrop of a restless Cairo, itself on the brink of change. Some of the characters meet a street peddler, at significant points of their lives, some meet each other.

The film has previously participated in the Narrative Feature Competition at the 3rd Doha Tribeca Film Festivalthat was held in the Qatari capital in November, 2012. After the screening, critics praised Asham describing it as a distinctive venture by writer and director Maggie Morgan.

Maggie Morgan has previously participated in many films as a producer. She graduated from the American University in Cairo, where she currently teaches film studies. She directed her first documentary The Picture in 2002. Maggie's medium-length feature From Within: Her Stories took part in numerous festivals. Her documentary Egypt in the Eyes of Mair screened on MBC's Al-Arabiya in 2009.