On the first leg of its tour of the far east, Arab Cinema Center (ACC) will be hosted at the
Hong Kong International Film & TV Market (FILMART) (14 to 17 March), along with its 26 film organizations and companies from all over the world. Making FILMART the Center's fifth stop in 2016, Arab Cinema Center (ACC) is organized by MAD Solutions and aims to promote Arab cinema in over 20 festivals and film markets throughout the year.

ACC will organize a reception on Wednesday, March 16th for FILMART's guests to introduce the center and its activities in international film festivals as a platform aiming to promote Arab cinema.

Among the partners accompanying Arab Cinema Center during FILMART are: Perihan Abo Zeid (Movie Pigs), Aya Al Blouchi (Seat 26), and Ahmad Al Fishawy (Crystal Dog and Friends), Ahmed Rasheed (Red Star), and Siza Zayed (MAD Solutions).

Encompassing 26 organizations and companies, the ACC list of partners include: Arab
Cinema in Sweden- ACIS (Sweden), Arab Film Festival (USA), Arab Radio and Television
Network-ART (Saudi Arabia), Birth Mark Films (Egypt), Crystal Dog (Egypt and UAE),
Fortress Film Clinic (UAE), iProductions (Egypt), MAD Solutions (Egypt and UAE),
Malmo Arab Film Festival-MAFF (Sweden), Odeh Films (Palestine), Minaa (Jordan),
Movie Pigs (USA), Red Star (UK), Robert Bosch Stiftung (Germany), Royal Film Commission (Jordan), S Entertainment (Egypt), Salam PROD (Tunisia), Screen Institute Beirut-SIB (Lebanon),
Seat 26 (Lebanon), Support Arab Cinema; powered by Image Nation Abu Dhabi (UAE), Tharwa
Productions (UAE), The Friends (Egypt), The Imaginarium Films (Jordan), The Producers (Egypt),
The Zayed University Middle East Film Festival-ZUMEFF (UAE), and TV.AE (UAE).

As part of the Arab Cinema Center's 2016 strategy, the ACC will take part in over 20 international festivals and film markets. The Center opened the year with intensive activities at the 45th
International Film Festival Rotterdam (IFFR), followed by the 66th Berlinale, the Qumra Doha Film Institute, the Center's first Arab stop since its launch in 2015, in addition to Silk Road Film festival in Ireland.

Previously, ACC revealed its year-round partnership with Variety magazine as the Center's media partner; in addition to a digital partnership with Festival Scope and a technology sponsorship with
Striim.in to promote ACC's events in 2016.

The Center also launched a magazine during Berlinale to announce its partners, as well as the festivals and film markets hosting it this year and to shed light on the latest news on the Arab film market.

Arab Cinema Center (ACC) is operating as an international promotional platform for Arab cinema as it provides Arab filmmakers with a professional window to connect with filmmakers from all over the world through a number of events that it organizes and provides networking opportunities with representatives of companies and institutions specialized in co-production and international distribution, among others.

The Center's activities vary between Film Market main wings, introduction sessions for Arab and foreign filmmakers, welcome parties, meetings with international organizations and festivals, in addition to releasing an ACC guide to be distributed among the Film Market visitors.