Arab Cinema Center organized a reception for the managers of the with Hong Kong Trade Development Council on Monday, 14 September where they met with key influential names in the Egyptian film industry in an effort to introduce the Market and create the biggest Arab congregation for the next round of the Hong Kong International Market for Film and Television (FILMART).

The Hong King International Market for Film and Television is one of the biggest entertainment markets in Asia. The 20th round of the market will be held from 14 to 17 March 2016.
International entertainment companies are always keen to attend this important event, which includes marketing activities, production, buying film rights, TV shows, animation, digital entertainment, production and post-production services, film sets, film festivals, and funding.

The celebration that was held at the Marriott Hotel in Al-Zamalek was attended by representatives of the Hong Kong Trade Development Council: Perry Fung, the Market's Regional Director, and Karim Ali, Assistant Marketing Manager. On the Egyptian side, the event was attended by: producer Hani Ossama (The Producers); producer/director Wael Omar (Middle
West Films); actor, producer, and director Ahmad Al Fishawy (Crystal Dog and Friends), film critic
Youssef Sherif Rizkallah; Magda Wasef, Director of the Cairo International Film Festival; distributer Marianne Khoury (Misr International Films); writer Montaser Hegazy; critic
Ahmed Shawky; producer and director Hala Galal; producer Shady Ishaq (Rahala); director and producer Naji Ismail (Rahala); producer Mohamed Samir (DayDream Art Production); director
Ahmed Amer; scriptwriter Wael Hamdy; Azza Al-Housiny, Director of the Luxor African Film
Festival; Sayyed Fouad, President of the Luxor African Film Festival; and director Sherif el-Bendary.

Arab Cinema Center (ACC), organized by MAD Solutions, is operating as an international promotional platform for Arab cinema as it provides Arab filmmakers with a professional window to connect with filmmakers all over the world through a number of events that it organizes and provides networking opportunities with representatives of companies and institutions specialized in co-production and international distribution, among others.