Winning Distribution and Marketing Services across Arab World
MAD Solutions and Ergo, Media Ventures Grants their Award to GoodBye Julia at CineGouna SpringBoard
Feature film GoodBye Julia by Sudanese director Mohamed Kordofani has won MAD Solutions and Ergo, Media VenturesÂ’ joint award at the CineGouna SpringBoard that is held on the sidelines of the 4th El Gouna Film Festival (GFF). The award offered grants the winning film project distribution services across the Arab world with a guarantee of $30,000 for the filmmakers.
Directed by Mohamed Kordofani and produced by Amjad Abu Alala (You Will Die at Twenty), GoodBye Julia is a Sudanese fiction feature film project in development phase. It tells a story prior to the separation of South Sudan, where a Northern housewife, burdened by guilt, seeks redemption in aiding a Southern woman whom she unintentionally destroyed her life.
MAD Solutions is always keen on presenting its award at international film festivals and markets. Along with its awards at the CineGouna SpringBoard, and Cairo Film Connection, MAD Solutions previously offered similar awards at the Final Cut in Venice of the Venice International Film Festival, Open Doors initiative held as part of the Locarno International Film Festival in Switzerland, the MAFF Market Forum (MMF) of the MalmĂ¶ Arab Film Festival in Sweden, the Palestine Cinema Days, and the Festival National du Film Professional Meetings in Tangier, Morocco.
Ergo continues to support promising Arab film projects by presenting awards in cooperation with various film festivals.
Since its establishment, it has supported three projects through the CineGouna SpringBoard at the three editions of El Gouna Film Festival and two projects at Cairo Film Connection.
It also comes as part of Ergo's endeavor to support Egypt's position as the nexus of the regional film industry; the place where regional creatives strive for recognition.
Ergo, Media Ventures is a dynamic investment firm committed to transforming the media landscape in Egypt and the Arab world. With a primary focus on digital and traditional content creation and distribution, Ergo, aims to re-establish the Egyptian media and entertainment industry as a sustainable economic, social and cultural driver.
CineGouna Platform is an industry-oriented event created to support and empower filmmakers and industry professionals, aiming to develop promising film projects from Egypt and the Arab world and help them find artistic and financial support. CineGouna Platform presents the CineGouna SpringBoard and the CineGouna Bridge, which are programs that provide opportunities for sharing and learning through workshops, panel discussions, and master classes led by industry experts.