A Virtual Venue to Connect Creators, Institutions & Theatres to their Audiences
MAD Solutions Teams up with Basita Live to Screen Films
MAD Solutions signed a deal with Basita.Live to jointly screen films from MAD's distribution list through its virtual platform online. Mohamed Zidan's I Have a Picture. Film No. 1001 in the Life of the Oldest Extra in the World will inaugurate the online screenings under the flagship of this partnership on the following link: basita.live/. The platform allows using the ticketing system to sell viewing or participation fees.
In a joint statement, Adnan Kamal, Eddie Haswa and Reem Kassem, founder of Basita.Live, expressed their delight to partner with MAD Solutions to screen a plethora of home-grown Arab films through their virtual venue. They denoted that the new deal is one among key steps to connect all sorts of arts and entertainment windows to international audiences, which will further foster the cultural exchange channels in specific and support the Entertainment sector in general.
Alaa Karkouti and Maher Diab, Co-founders of MAD Solutions, say: "We're thrilled to cooperate with Basita.Live venue, which has remarkably appealed a wide base of diverse audiences in a very short span of time. In the light of the global pandemic, virtual platforms will be targeting wider audiences especially that it proved to be a key tool to foster the growth of the filmmaking industry even after screening venues reopen and operate normally again."