MAD Solutions Sends Sheikh Jackson and A Day for Women to the CinemAfrica Film Festival in Sweden

Back to Press Releases

MAD Solutions Sends Sheikh Jackson and A Day for Women to the CinemAfrica Film Festival in Sweden


Two films from MAD Solutions' marketing list will take part in the 20th edition of the CinemAfrica Film Festival in Stockholm, Sweden (26 February - 4 March). The two MAD films are Sheikh Jackson by director Amr Salama and A Day for Women by director Kamla Abouzekri who will be attending the festival.

Started in 1998, CinemAfrica is Scandinavia's largest African film festival, aiming to celebrate cultures and filmmakers through the vital language of film, screening more than 60 films within its events.

About Sheikh Jackson:

The events of the film take us back to June 25, 2009, as the news of Michael Jackson's death took the world by storm affecting many, especially a preacher who is dubbed "Jackson" during his school days. But, what does a preacher have in common with the King of Pop? More importantly, can he now go back to his normal life, or will his memories and relationships with his loved ones raise the most prominent question in his mind? Is he the Sheikh, Jackson, or both?

Sheikh Jackson landed its world premiere at the 42nd Toronto International Film Festival within the
Special Presentations programme. The film made its Arab world premiere by opening the first edition of
El Gouna Film Festival, where it competed in the festival's Feature Narrative Competition, and marked European premiere at the 61st BFI London Film Festival. Sheikh Jackson also screened at the Carthage Film Festival (JCC), Cairo International Film Festival (CIFF), within the New Egyptian Cinema 2016-2017 section, and the Arab Cinema Week in New York. The film was selected by a committee at the Egyptian Cinema Syndicate to be Egypt's official submission to the Best Foreign-Language Film at the
Academy Awards 2018. The film was commercially released in theaters across more than seven Arab countries.

Sheikh Jackson is written and directed by Amr Salama and co-written by Omar Khaled. The film stars Ahmad Al Fishawy, Maged El Kedwany, Ahmed Malek, along with guest stars Amina Khalil, Dorra, Basma and Mahmoud El Bezawy. Sheikh Jackson is co-produced by The Producers, Film Clinic and iProductions. The German company Media Luna is responsible for distributing the film outside the Arab world, while Cleopatra Entertainment acquired the film's screening rights in North America planning to release it in theaters in the first quarter of 2018. MAD Solutions is handling Sheikh Jackson's marketing and designed its poster that is used regionally and internationally.

About A Day For Women:

A Day for Women takes place in a shabby neighborhood in Egypt where a youth center decides to allocate one day on the swimming pool for women only. The film follows the consequences of this decision on the social, psychological and emotional life of the women living in that neighborhood.

A Day for Women had its world premiere at the 60th BFI London Film Festival, run by the British Film Institute (BFI), within the Debate Strand section. The film competed in the official competition of the Cairo International Film Festival (CIFF), where its star Nahed El Sebai won the Best Actress Award for her role in the film. Moreover, the film's stars Elham Shahin, Nelly Karim and Nahed El Sebai all won the Best Actress Award at the Kazan International Muslim Film Festival in the capital city of the Republic of Tatarstan, Russia.

A Day for Women brings together a cast and crew of outstanding women, as it is produced by Elham Shahin, who also stars in the film, through her company Shahin Film, directed by Kamla Abouzekri, written by Hanaa Atiyah, DOP Nancy Abdel Fattah and Costume Designer Inas Shahin. The film stars Nelly Karim, Nahed El Sebai, Hala Sedqi, Ragaa Hussein, Shaimaa Seif, along with Mahmoud Hemida,
Farouk Al Fishawy, Ahmad Al Fishawy, Eyad Nassar, and Ahmed Dawood. MAD Solutions handles the film's marketing and promotion in the Arab world.

Screening Times of Sheikh Jackson and A Day for Women at the CinemAfrica Film Festival
in Sweden (GMT +1)

Sheikh Jackson
Tuesday, February 27 at 07:00 pm

A Day for Women
Wednesday, February 28 at 06:00 pm
Sunday, March 4 at 02:00 pm