Film Analyst Alaa Karkouti, CEO of MAD Solutions along with co-founder and Creative Director Maher Diab, have been part of a panel discussion titled "Cinema, Music and Literature" along with Brahim El Mazne one of the most important music festival managers in Africa and the Arab world. Held on Saturday, August 15th, the event comes as part of the activities of MAD Solutions during the 10th Arab Film Festival in Brazil, which is run under the auspices of the Institute for Arab Culture (ICArabe).

The panel highlighted the role of the music festivals in the Arab and African countries and their reflection on African and Arab cinema. The discussion has been held following the screening of the documentary film Algiers Pan-African Festival (1969). Screening for the first time in Brazil, the film highlights one of the most famous and popular African festivals.

Maher Diab states "Arab Film Festival in its tenth edition is a very important platform to help spreading the Arab talents in this part of the globe, people are so hungry for Arab culture and cinema, and that gave me more hope for a more bright future. Bridging between two different cultures always bring magic."

As part of its long-term strategy to support and promote the Arab film industry in the region and beyond, MAD Solutions will present six films at the 10th Arab Film Festival in Brazil, namely; the feature films Theeb, Omar, Atlantic and Fallen Angels Paradise, in addition to the feature-length documentary The Dream of Shahrazad and the documentary Underground/On The Surface.

This collaboration marks the second between MAD Solutions and the Arab Film Festival since the festival's 9th edition. The company is represented by Film Analyst Alaa Karkouti, CEO of MAD Solutions, and Maher Diab, MAD's Creative Director and Co-founder, who will engage in several panel discussions, introducing to the Brazilian audience an authentically open window on the social and cultural aspects of the Arab world.

The Arab Film Festival in Brazil started through the São Paulo- based Institute for Arab Film, an independent non-religious organization that promotes Arab culture and history and raises public awareness of their significance in Brazilian society. The organization was created as a response to an initiative by a group of intellectuals, writers, scientists and university professors to prove that the demand for such organization is widespread in Brazilian society and for this reason the institute collaborates with high-profile cultural institutions across the world in promoting different forms of cultural.