Four Million Views for El Ghassala's Teaser on Social Media Platforms
A few days of its release on social media platforms, the teaser trailer of El Ghassala reached 4 million views on Facebook, TikTok, Instgram and Twitter. The teaser marks the first ever to be released for an Egyptian film since the coronavirus lockdown.
El Ghassala stars Mahmoud Hemeida, Ahmed Hatem and Hannah El Zahed, along with Mohamed Sallam, Bayoumi Fouad, Ahmed Fathy and Taher Abou Leila, in addition to guest stars Mohamed Tharwat, Mahmoud El Leithy and Ali El Tayeb. Egyptian star Shereen Reda makes a cameo appearance in the film.
The trailer showcases an avant-garde washing machine that functions as a time machine, which results in several conflicts between the main characters. El Ghassala is written by Adel Salib and directed by Essam Abdel Hamid.
El Ghassala follows Omar who uses the washing machine to get rid of the obstacles that drive a wedge between him and his girlfriend.
The film marks the second collaboration between Ahmed Hatem and Hannah El Zahed, after the huge success of Love Story that was released on Valentine's Day 2019.
Produced by New Century Production, Misr International Films (MIF), and Synergy Films, El Ghassala is distributed regionally by Dollar Film, and internationally by N Star, while MAD Solutions handles the film's marketing. The film is set to release in 2020.