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Based in New York, the Arab world's first private content investment fund will be managed by MAD Solutions working alongside an advisory board composed of leading Arab film, TV and media executives who will source and vet projects.

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ARAB MEDIA CAPITAL Targets Private Financing Vacuum for Independents

Based in New York, the Arab world's first private content investment fund will be managed by MAD Solutions working alongside an advisory board composed of leading Arab film, TV and media executives who will source and vet projects.

MAD Solutions today announces the formation of the Arab world's first private investment financing solution for Arab content creators for whom sources of equity funding and production loans are still scarce.

Seeded initially by private backing, ARAB MEDIA CAPITAL is being launched to provide greater financial stability and more long-term certainty to independent filmmakers and other media creators operating across a regional landscape that has seen several Government-backed festivals and grant initiatives eradicated at short notice.

ARAB MEDIA CAPITAL is designed to offer investors a transparent financing vehicle that will fully capitalize on the explosion in high quality Arab independent storytelling, regardless of geography or medium. Using an "index fund" approach, ARAB MEDIA CAPITAL will source and finance a high volume of feature films, TV series and digital media productions with the intention of returning an profit from the anticipated year-on-year growth of Arab media content as a whole.

Blockchain technology, with its ability to initiate "smart contracts" that provide a verified chain of record-keeping and auditable data, will also be applied to an Arab media sector that is characterized by micro-revenue streams and an absence of accountability.

ARAB MEDIA CAPITAL will be managed by MAD Solutions as the first major initiative from its New York office. "For the first time ever in an Arab content arena that has been heavily reliant on a quixotic patchwork of patronage, high net worth individuals and institutions will have a custom-made opportunity to participate in a content sector that has seen escalating growth and international recognition over the last 15 years," says Colin Brown, Managing Partner of International Operations for MAD Solutions, who will spearhead the initiative. "The overall economic picture for Arab independent storytelling shows a net profit and yet Arab sources of capital tends to look towards Hollywood or else prefer safer seeming investments such as real estate. This is a missed opportunity both for Arab and international investors provided they can gain assured access to the grassroots of Arab creativity."

Headquartered in Cairo, with a satellite office in Abu Dhabi, MAD Solutions has helped usher in an exciting new generation of Arab filmmakers and entertainment talent through a multi-pronged corporate expansion that includes its prolific releasing subsidiary, MAD DISTRIBUTION, its talent management company MAD CELEBRITY, as well as its management of the ARAB CINEMA CENTER (ACC) here at the Marché du Film.

At this year's Cannes Film Festival, the company is involved in two high-profile selections. MAD has Arab distribution rights to WELDI, the Tunisian film that is playing in Directors' Fortnight. And it is handling marketing for Film Clinic, which co-produced YOMEDDINE, the Egyptian-US competition film that premiered to a prolonged standing ovation on Wednesday night.

MAD arrives in Cannes having already enjoyed festival success at this year's Rotterdam International Film Festival. THE REPORTS ON SARAH AND SALEEM, for which MAD also has all Arab distribution rights, made history as the first Palestinian film to be selected for competition, where it won both the Special Jury Award for Best Screenplay and also the Hubert Bals Fund Audience Award. Other award-winning films that have been released by MAD include: THEEB; HEDI; CLASH; FOREIGN BODY; 3000 NIGHTS; and BARAKAH MEETS BARAKAH.

The creation of ARAB MEDIA CAPITAL now adds one of the last missing links standing in the way of a more self-sustaining ecosystem for Arab independents. ARAB MEDIA CAPITAL will draw on its deep roster of clients, partners and talents across the Arab world to source the best story material and to also vet the creative producing teams that will bring those ideas to fruition.

At the same time, the ACC will be instigating a series of content financing "LABS" designed to educate private investors about the business realities of content production, drawing on the aggregated financial data and market insights that will start to be accumulated as ARAB MEDIA CAPITAL becomes operational.


COLIN BROWN | Managing Partner - International | MAD Solutions
U.S. mobile: +1 917 803 3957

ABDALLAH ALSHAMI| Managing Partner | MAD Solutions
+971506109707 | Mob Oman: +96891272516