With our armada of talent, we’ve been to the Oscar’s and the BAFTAs, walked on hundreds of red carpets, screened our films on thousands of screens and platforms all around the world, and helped usher a new era of filmmaking and entertainment in the Arab world. The abundance of talent in the region has been, and still is, the fuel that fires up our engines and helps us reach that stars! Speaking of which, our MAD celebrities represent a rich spectrum of talent and professions that are key factors in ensuring the prosperity and evolution of the film and entertainment industries across the Arab world, and beyond.
MAD’s head office is in Cairo, the Arab world’s capital of entertainment, and is operational in Abu Dhabi’s twofour54 campus covering the GCC region, with representatives in Tunisia, Morocco, Palestine, Jordan and Lebanon.
MAD Marketing provides comprehensive marketing strategies across all film and entertainment formats, from film, TV, theatre, etc. which help deliver your project to your target audiences across multi-channels of communications and promotional platforms. MAD Marketing Services:
- - EPKs
- - Graphic design
- - Web design
- - Interactive design
- - Photography (including Behind the Scenes shoots on set locations)
- - Videography (including Behind the Scenes shoots on set locations)
- - Film Editing
- - Film Packaging
- - Trailers
- - Featurettes
- - 360 EPK productions
- - Video File conversions, including DCPs
- - Press Releases
- - Online newsletters
- - Email Notifications
- - Print and online media monitoring and analysis reports
- - Advertising solutions
- - Social media activation, content creation, community management and monitoring
With our MAD Celebrity division, we empower artists to become the ambassadors of their own careers. We cultivate associations and build awareness campaigns for our clients that would drive more traffic and engagement. Working closely with our Talent, we manage press, publicity and presence at film festivals; we provide consultancy on making celebrities and artists look good onstage, on film, on television, online; we strategize on their participation in international projects and work to include them on global festival juries, panel discussions and events.
MAD Distribution addresses an urgent market need created by the growing number of award-winning Arab filmmakers whose works must be seen outside of festival circuits. To date, MAD has distributed over 100 titles from the Arab world, including features, documentaries and shorts, across theatrical and nontheatrical platforms. International films are also part of the company’s distribution mix.
MAD Culture spearheads the development of the Arab art and culture landscape through edutainment programs, affiliations with regional and global cultural institutions and the creation of contemporary platforms for the art and culture enthusiasts and professionals to help deliver their projects to audiences worldwide.
MAD Content provides bilingual content across various channels for every facet of the entertainment industry. It aims to provide content for regional and international media across various platforms, such as:
- - Subtitling (Arabic – English – French)
- - TV Programs
- - Mobile applications for smartphones and tablets
- - Websites
- - Print Media (Magazines & Newspapers)
- - News Agencies